So it's coffee...but it's art? I'm confused. I feel like I need a Dumb Caramel Latte!
Like any new business, Dumb Starbucks already has its struggles. While the store was operating completely legally thanks to parody law, the health department shut it down for selling coffee without a health permit. “What they don’t understand is, technically, legally speaking, we’re an art gallery, and the coffee we’re selling is considered the art, and art galleries don’t need health permits,” Fielder said. If the health department doesn’t buy this explanation, Nathan Fielder (founder) and company could face up to six months in jail. Talk about suffering for your “art.”
Here he is on Jimmy Kimmel:
In an email to USA TODAY Network on Monday, Starbucks said Dumb Starbucks is not affiliated with Starbucks.
"We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark," according to Starbuck's email.